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    Apply for Certification

    Apply to become a Most Loved Workplace®.

    It's fast and free to apply — every company deserves a chance to be Most Loved®. Certification is the prerequisite for every Most Loved Workplace® list, from America's Top 100 to the themed lists for Diversity, Women, Wellness, and beyond.

    What you get when you apply

    One application. Every Most Loved Workplace® list.

    • Free eligibility review by the BPI certification team
    • Access to LOWI® Pulse Validation — a 33%-of-employees minimum (or 1,000 for 3,000+ headcount)
    • Cohort placement across America's Top 100, Global Top 100, and themed lists (Diversity, Women, Wellness, CEOs, and more)
    • Earned-media amplification across WSJ, Bloomberg, CNBC, The Economist and BPI's owned distribution

    Faster path

    Not sure if you qualify? Run a free CertCheck eligibility scan first — it tells you in 60 seconds whether your culture data clears the certification threshold.

    Tell us about you

    Your application routes directly to the BPI team. Expect a confirmation within minutes.

    You're applying with Diversity in mind. Deadline: January 31, 2026.

    Upcoming list deadlines

    Apply early. Spots are limited.

    Certified companies are placed across multiple Most Loved Workplace® lists each year. The earlier you apply, the more lists you're eligible for.

    Affinity

    Mental Health

    Apply by April 30, 2026

    Publishes May 2026

    Affinity

    Neurodiversity

    Apply by April 4, 2026

    Publishes April 2026

    Affinity

    Parents & Caregivers

    Apply by August 31, 2026

    Publishes September 2026

    Affinity

    Career Advancement

    Apply by December 13, 2025

    Publishes January 2026

    Affinity

    Diversity

    Apply by January 31, 2026

    Publishes February 2026

    Affinity

    Wellness

    Apply by July 31, 2026

    Publishes August 2026

    FAQ

    Common questions

    Is applying really free?+

    Yes. Every Most Loved Workplace® application starts with a free eligibility check (CertCheck) and a no-cost intake call. Fees only apply after a company chooses to move forward with the full LOWI® certification process.

    How long does certification take?+

    Most companies complete certification in 4–8 weeks from application to badge — depending on how quickly the LOWI® Pulse Validation is launched to employees.

    Can I apply to a specific list?+

    Yes. Certification is the prerequisite for every Most Loved Workplace® list. Select the list you're aiming for in the form and we'll align your timeline to its publication deadline.

    What happens after I submit?+

    Your application routes directly to the BPI certification team. You'll receive a confirmation email within minutes and a follow-up from a certification advisor within one business day.

    Best Practice Institute

    Best Practice Institute is the research organization behind Most Loved Workplace® certification, the SPARK Model, the Love of Workplace Index™ (LOWI™), and The Workplace Report.

    The Workplace Report

    The Workplace Report is BPI's original workplace culture research and editorial briefing series for CEOs, CHROs, people leaders, talent leaders, and employer-brand teams. It turns BPI's 25 years of research, Most Loved Workplace® certification data, SPARK findings, and current workforce signals into practical analysis leaders can use.

    The report format includes executive summaries, research-backed articles, company examples, methodology notes, and practical implications for retention, hiring, culture, leadership, and employee experience. New research and analysis is published on an ongoing editorial cadence at /workplace-report.