Presenter
Mark Samuel
-A model for culture change that links execution, relationships, and deliverables -The process for making culture change within an organization -How to clarify the role of "middle management" as the change agent -The use of recovery plans as the key competency for increasing accountability -Results of a Multinational Case Study that used the tools and processes presented on
Key Takeaways
- 1.An organization's culture should be execution-based, not just values-based, to connect it directly to business results.
- 2.Measurable culture change can be achieved within a six-month period using the right systems and strategies.
- 3.Breaking down departmental silos and improving cross-functional coordination are critical for effective execution.
- 4.Leaders can apply these principles by implementing specific systems and tools that foster accountability and coordination.
- 5.An execution-based culture still needs to reflect the core values of the organization to be authentic and sustainable.
- 6.Common barriers to business success include conflicting priorities and breakdowns in coordination between functions and levels.
The Challenge of Execution in a Changing World
In today's business environment, organizations are under constant pressure from an increasing number of priorities, limited resources, and exponential change. This reality makes effective execution more critical than ever. However, many companies are hampered by internal challenges such as departmental silos, conflicting priorities, and poor coordination between different functions and levels. These obstacles are detrimental to achieving business outcomes efficiently.
Moving from a Values-Based to an Execution-Based Culture
Traditionally, organizational culture has been founded on a set of core values. While important, this approach can be too abstract to drive performance in the modern workplace. The solution is to evolve towards an Execution-Based Culture—one that is directly linked to measurable business results while still reflecting the organization's foundational values.
This webinar with Mark Samuel explores the systems, strategies, and tools that have been used internationally to create this type of rapid and sustainable culture change.
Key Strategies for Rapid Culture Transformation:
- Transitioning Focus: Learn the methods required to shift from a traditional, values-based culture to one that is intensely focused on execution and results.
- Improving Coordination: Discover techniques for breaking down departmental silos, which are a primary source of friction and inefficiency. This improves cross-functional teamwork and alignment.
- Implementing Supporting Systems: Understand the principles for developing systems and tools that create accountability and support a measurable culture transformation.
- Achieving Measurable Outcomes: The strategies discussed are designed to produce tangible business results and a transformed culture within a six-month timeframe.
By focusing on concrete execution over abstract values, leaders can implement specific systems that foster accountability and coordination. This approach allows organizations to strategically overcome common challenges and build a culture that prioritizes and delivers measurable business success.
Many organizations face numerous priorities, limited resources, and rapid change, making effective execution crucial for success. This session addresses how to overcome common organizational challenges like departmental silos and conflicting priorities to achieve desired business outcomes. It focuses on evolving culture from values-based to an execution-based model, directly linking culture to measurable business results while maintaining core organizational values.
What you'll learn
- Strategies for initiating and sustaining rapid organizational culture change.
- Methods to transition from traditional values-based culture to an execution-focused culture.
- Techniques to break down departmental silos and improve cross-functional coordination.
- Principles for developing systems and tools that support measurable culture transformation within a six-month timeframe.
- Insights into achieving tangible business outcomes through targeted cultural evolution.
Who this webinar is for
- Senior leaders and executives responsible for organizational performance.
- HR professionals and organizational development specialists.
- Managers seeking to improve execution and collaboration within their teams.
- Anyone interested in driving impactful and measurable culture change initiatives.
- Leaders facing challenges with conflicting priorities and resource limitations.
Why it matters now
Despite being recorded in 2012, the principles for rapid and effective culture change, especially under pressure, remain highly relevant today. Organizations continue to grapple with the need for agile execution, breaking down barriers, and ensuring that culture directly supports business objectives. The fundamental challenges of resource constraints, increasing priorities, and the need for quick adaptation are evergreen.
How leaders can apply this
Leaders can apply Mark Samuel's insights by consciously shifting their organizational culture from abstract values to concrete execution. This involves implementing specific systems and tools designed to foster accountability and coordination across departments. Regularly assess current organizational challenges, such as silos, and strategically apply these methodologies to create a culture that prioritizes and delivers measurable business results. Focus on integrating these changes with existing values to ensure authenticity and sustained impact.
About this session
Key takeaways
Watching this webinar gives you grounded, practical perspective on Accountability. Expect ideas you can use in leadership conversations, not abstract theory, drawn from Mark Samuel's direct experience.
Who this is for
CHROs, HR business partners, talent leaders, executive coaches, organizational development practitioners, and senior leaders who are responsible for alignment of values inside their organization.
Why it matters now
Workforce expectations, hybrid work patterns, and AI-driven change keep raising the bar on culture and leadership. Sessions like this help leaders make smarter, more evidence-informed decisions about Accountability.
How to apply it
Use the ideas here to challenge a current assumption on your team, design a single concrete experiment in the next 30 days, and bring one finding back to your leadership group for discussion.
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