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    Director of Marketing

    Remote-friendly · US · Full-time · Reports to CEO

    Lead the marketing function — brand, demand, comms, and content. Own how the world understands what a Most Loved Workplace® is, why it matters, and why employers want their company in the category.

    Why this role exists

    Best Practice Institute owns one of the strongest brand assets in HR — the Most Loved Workplace® certification — but no single person has been accountable for the marketing function that grows it. This role exists to fix that: set the strategy, build the team, and turn brand strength into measurable commercial outcomes.

    What you'll do

    • Own and execute the marketing strategy: positioning, narrative, demand generation, brand, PR, and content programs
    • Own marketing-sourced pipeline contribution as the primary commercial KPI; partner with the VP of New Business on conversion and handoff
    • Own brand health: awareness, share of voice in the employer brand category, organic search position, executive thought leadership
    • Set the comms and editorial calendar 90+ days in advance — Top 100 launches, research releases, executive media moments
    • Partner with the CEO on category leadership: speaking, writing, media — make Lou the most quoted voice in employer brand
    • Stand up partnerships with HR media, analyst firms (Gartner, Forrester, Josh Bersin), and association partners (SHRM, HR Tech, etc.)
    • Report marketing performance to the CEO weekly with clean numbers — pipeline, attribution, brand health

    What we measure you on

    • Marketing-sourced pipeline against quarterly target
    • Marketing-influenced revenue against annual target
    • Brand health: share of voice, organic traffic, branded search trend
    • Earned media moments per quarter (named publications)
    • Cost per qualified opportunity trending down quarter over quarter
    • Team retention and ramp time

    What you bring

    • 8–12+ years in B2B SaaS marketing, with at least 3 leading a function
    • Track record of owning marketing-sourced pipeline and hitting it
    • Strong category instincts — you understand how categories get built, named, and led
    • Experience with HR-tech, employer brand, awards/recognition, B2B media, or adjacent categories
    • Comfortable as a player-coach in a small but rapidly scaling team
    • Operational discipline — you measure what you ship, you don't ship vanity work
    • Executive comfort; partners well with CEO, sales leadership, and the board

    How to apply

    Send a resume and a short note describing the marketing function you built (or rebuilt) and one number it produced you're most proud of. No cover letter required.

    Best Practice Institute is an equal opportunity employer. We hire on the basis of operational excellence, customer empathy, and what you can demonstrate you've delivered.

    Other open roles

    Best Practice Institute

    Best Practice Institute is the research organization behind Most Loved Workplace® certification, the SPARK Model, the Love of Workplace Index™ (LOWI™), and The Workplace Report.

    The Workplace Report

    The Workplace Report is BPI's original workplace culture research and editorial briefing series for CEOs, CHROs, people leaders, talent leaders, and employer-brand teams. It turns BPI's 25 years of research, Most Loved Workplace® certification data, SPARK findings, and current workforce signals into practical analysis leaders can use.

    The report format includes executive summaries, research-backed articles, company examples, methodology notes, and practical implications for retention, hiring, culture, leadership, and employee experience. New research and analysis is published on an ongoing editorial cadence at /workplace-report.