Skip to main content
    Back to Webinars
    WebinarKiller Achievement 2008 60 min

    How to Say What You Mean and Get People to Listen

    You know what you're talking about. You're an expert. You're trustworthy and sincere. So why doesn't your staff or your clients always do what you need them to do? It could be because they don't understand the way you communicate. In this webinar, David Mann will outline useful methods of making key points clearly and concisely, telling a memorable story, working the room, translating technical jargon into everyday speech, and listening to your listener.

    Presenter

    DM

    David Mann

    You will learn: -To get the message across with clarity, compassion, and confidence. -Methodologies appropriate according to whom you are communicating with and a great deal more, to ensure you are effectively getting your meaning across to your audience.

    Key Takeaways

    • 1.Expertise alone does not guarantee your message will be understood or acted upon.
    • 2.Leaders can improve influence by making key points clearly and concisely.
    • 3.Crafting a memorable narrative helps your message resonate with an audience.
    • 4.Translating technical jargon into accessible, everyday language is crucial for understanding.
    • 5.Active and empathetic listening allows you to connect with and better understand your audience.
    • 6.Effective communication builds a reputation for clarity and trustworthiness.

    The Challenge: When Expertise Isn't Enough

    Even the most knowledgeable and trustworthy experts can struggle to have their message heard and acted upon. This often comes down to a gap in communication, not a lack of competence. If your staff or clients consistently fail to follow your direction, the root cause may be a communication style that doesn't connect. This session explores how leaders and subject matter experts can bridge that gap to ensure their intended meaning is the one that is received.

    Core Strategies for Effective Communication

    Presented by David Mann, this webinar provides a framework for leaders to enhance their influence and ensure their message inspires action. The focus is on practical, immediately applicable techniques to foster understanding and build trust.

    Articulate Key Points with Clarity

    To cut through the noise of information overload, leaders must be able to convey their core message clearly and concisely. The session provides methods for structuring your communication to be direct and impactful, preventing misunderstandings that can lead to errors and disengagement.

    Craft Memorable Narratives

    Facts and figures are often forgotten, but stories stick. This webinar teaches the art of crafting memorable narratives that resonate with an audience on an emotional level. By telling a compelling story, you can make your points more relatable and persuasive.

    Simplify Complex Information

    Technical jargon and complex terminology can alienate an audience and obscure your message. A key skill for any expert is the ability to translate specialized knowledge into everyday, accessible language. David Mann offers approaches to simplify technical details, focusing on the benefits and relevance for your specific audience.

    Master the Art of Listening

    The final piece of the communication puzzle is listening to your listener. The webinar emphasizes the importance of active, empathetic listening to gauge comprehension and build rapport. By understanding your audience's perspective, you can adapt your communication style in real-time to be more effective.

    The Leadership Advantage

    In today's fast-paced environment, strong communication is not a soft skill—it's a strategic necessity. Leaders who master these techniques can build a reputation for clarity and trustworthiness. The result is faster decision-making, improved collaboration, increased engagement, and a more unified and effective organization.

    This session delves into the art of clear and impactful communication, a foundational skill for leaders to effectively convey their message and inspire action. It explores methods to ensure understanding, build trust, and address common communication pitfalls that can hinder progress and alignment within teams or with clients. These principles remain critical for leaders navigating complex environments and diverse audiences today.

    What you'll learn

    • Practical methods for articulating key points clearly and concisely.
    • Strategies for crafting memorable narratives that resonate with your audience.
    • Techniques for engaging with groups and individuals to ensure your message is heard and understood.
    • Approaches to simplifying complex or technical information into accessible language.
    • The importance and practice of active, empathetic listening to better connect with your audience.

    Who this webinar is for

    This webinar is designed for leaders at all levels, managers, subject matter experts, and anyone in a position requiring them to influence others, convey complex information, or inspire teams. It is particularly beneficial for those who find their expertise isn't always translating into desired outcomes or who struggle with clear communication in high-stakes situations.

    Why it matters now

    In an era of information overload and rapid change, the ability to communicate with clarity, precision, and impact is more vital than ever. Leaders must cut through the noise, foster understanding, and build consensus quickly. Misunderstandings can lead to costly errors, decreased productivity, and disengagement. Strong communication skills enable faster decision-making, better collaboration, and a more unified organizational direction.

    How leaders can apply this

    Leaders can immediately implement the strategies discussed to improve daily interactions and strategic communications. Begin by focusing on the core message, simplifying language, and identifying potential areas of misunderstanding. Practice active listening to gauge comprehension and adapt your communication style. David Mann emphasizes translating technical details into benefits and relevance for your specific audience. Regular application of these techniques helps build a reputation for clarity and trustworthiness, essential for effective leadership.

    About this session

    Key takeaways

    Watching this webinar gives you grounded, practical perspective on Competence. Expect ideas you can use in leadership conversations, not abstract theory, drawn from David Mann's direct experience.

    Who this is for

    CHROs, HR business partners, talent leaders, executive coaches, organizational development practitioners, and senior leaders who are responsible for killer achievement inside their organization.

    Why it matters now

    Workforce expectations, hybrid work patterns, and AI-driven change keep raising the bar on culture and leadership. Sessions like this help leaders make smarter, more evidence-informed decisions about Competence.

    How to apply it

    Use the ideas here to challenge a current assumption on your team, design a single concrete experiment in the next 30 days, and bring one finding back to your leadership group for discussion.

    Frequently asked questions

    Best Practice Institute

    Best Practice Institute is the research organization behind Most Loved Workplace® certification, the SPARK Model, the Love of Workplace Index™ (LOWI™), and The Workplace Report.

    The Workplace Report

    The Workplace Report is BPI's original workplace culture research and editorial briefing series for CEOs, CHROs, people leaders, talent leaders, and employer-brand teams. It turns BPI's 25 years of research, Most Loved Workplace® certification data, SPARK findings, and current workforce signals into practical analysis leaders can use.

    The report format includes executive summaries, research-backed articles, company examples, methodology notes, and practical implications for retention, hiring, culture, leadership, and employee experience. New research and analysis is published on an ongoing editorial cadence at /workplace-report.