Research Brief
A recording for this session isn't published. Below is the BPI editorial brief — key takeaways, an in-depth summary, and FAQs drawn from the original session materials and the presenter's body of work.
Presenter
Richard Rosenow
Description
With over 12,000 followers on LinkedIn, Richard Rosenow has carved out a niche for himself in the People Analytics Space. He’s the founder of the Bay Area People Analytics meetup, he’s a member of the Facebook People Analytics team (one of the most mature teams in the country), and he’s a regular speaker at People Analytics conferences across the country. He loves seeing this space grow and to help where he can he makes time to connect with executives and teams about how to start their own journey in the People Analytics Space. In the session, Richard will introduce the field of People Analytics. No previous experience in the space required. He will talk about why this function has been rising the past few years and how to start a People Analytics COE. The first half of the presentation will be an introduction based on common questions Richard works on with new teams, but the second half of the presentation will be reserved for your questions. If you would like your question to be anonymous or would like to give Richard some more time to think it through, please email him at RIchardRosenow@fb.com or connect with him through LinkedIn https://www.linkedin.com/in/richardrosenow/
Key Takeaways
- 1.Understand the definition and scope of the People Analytics field.
- 2.Learn why People Analytics has become a fast-growing function in recent years.
- 3.Discover the foundational steps for starting a People Analytics Center of Excellence (COE).
- 4.Gain insights from Richard Rosenow, a member of the Facebook People Analytics team.
Webinar Overview: Your Guide to People Analytics
This session serves as a foundational introduction to the rapidly growing field of People Analytics. Presented by noted expert Richard Rosenow, this webinar is designed for anyone new to the space, including executives and HR teams looking to build their capabilities. No prior experience is necessary.
Key Topics Covered:
- Introduction to People Analytics: A primer on what the field encompasses.
- The Rise of People Analytics: An exploration of why this function has gained significant traction in recent years.
- Building a Center of Excellence: Practical guidance on how to establish a People Analytics COE within your organization.
The presentation is structured to be highly interactive, with the second half entirely dedicated to answering audience questions.
About the Speaker
Richard Rosenow is a prominent voice in the People Analytics community, with over 12,000 followers on LinkedIn. He is the founder of the Bay Area People Analytics meetup and a member of the highly regarded People Analytics team at Facebook. As a regular speaker at conferences across the country, Richard is passionate about helping organizations embark on their own People Analytics journey.
People Analytics, also known as HR Analytics or Workforce Analytics, is increasingly vital for modern organizations looking to make data-driven decisions about their talent. This session provides a foundational understanding of what People Analytics entails, its scope, and why it has become an indispensable tool for strategic human resource management. It explains how leveraging data can transform traditional HR functions into powerful strategic assets, impacting everything from recruitment and retention to performance and organizational culture.
What you'll learn
- Core definitions and concepts within People Analytics.
- The journey from descriptive to predictive analytics in HR.
- Common data sources and types used in workforce analysis.
- Practical steps for initiating a People Analytics function or project.
- Key metrics and indicators that can drive business value.
- Understanding the potential impact on strategic HR and business outcomes.
Who this webinar is for
This session is ideal for:
- HR professionals at all levels interested in data-driven decision making.
- Business leaders seeking to understand the value of people data.
- Aspiring People Analytics specialists.
- Anyone looking to improve organizational effectiveness through workforce insights.
- Managers responsible for talent acquisition, development, and retention.
Why it matters now
In today's rapidly evolving business environment, organizations face unprecedented challenges in managing their human capital. The ability to understand and predict workforce trends, identify key drivers of performance, and optimize talent strategies is no longer a luxury but a necessity. People Analytics provides the evidence base needed to make informed decisions, ensuring competitive advantage and sustained growth. It helps organizations move beyond intuition to concrete, measurable strategies that directly impact the bottom line and employee experience.
How leaders can apply this
Leaders can immediately begin to apply People Analytics principles by:
- Identifying key business questions that can be answered with HR data.
- Starting small with readily available data, such as turnover rates or recruitment sources.
- Collaborating with IT or data science teams to identify data sources and tools.
- Focusing on clear, actionable insights rather than just raw data.
- Creating a culture that values data-driven discussions in HR.
- Using analytics to evaluate the effectiveness of HR programs and justify investments.
- As Richard Rosenow might suggest, prioritize understanding the business problem first, then seek the data to solve it.
About this session
Key takeaways
Watching this webinar gives you grounded, practical perspective on workplace culture. Expect ideas you can use in leadership conversations, not abstract theory, drawn from Richard Rosenow's direct experience.
Who this is for
CHROs, HR business partners, talent leaders, executive coaches, organizational development practitioners, and senior leaders who are responsible for workplace culture inside their organization.
Why it matters now
Workforce expectations, hybrid work patterns, and AI-driven change keep raising the bar on culture and leadership. Sessions like this help leaders make smarter, more evidence-informed decisions about workplace culture.
How to apply it
Use the ideas here to challenge a current assumption on your team, design a single concrete experiment in the next 30 days, and bring one finding back to your leadership group for discussion.