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    WebinarResources 2012 60 min

    GENerate Performance: Unleashing the Power of a Multigenerational Workforce

    Businesses today rely on 4 generations (Traditionalist, Baby Boomers, Gen X and Gen Y) working productively together in the workplace. This presents many challenges but if you understand what each generation values most (and each is very different), you can create a generationally desirable workplace, build stronger teams and improve customer relationships. In this webinar, Kim will present on research and the work related to her book “GENerate Performance: Unleashing the Power of a Multigenerational Workforce.” Managing multiple generations in the workplace with different preferences and expectations about their jobs and careers is no easy task. As Traditionalists and Baby Boomers retire and the workforce shrinks, leaders need to make business sense out of the next generation of workers. As companies become increasingly dependent on both younger and older talent, generational issues will become an increasingly important workplace diversity topic for managers and for HR professionals alike.

    Presenter

    KH

    Kim Huggins

    •Build awareness and understanding of the 4 generations, their core values and personalities •Understand how generational issues impact business and affect the bottom line •Learn how to tap into the strengths of each generation •Enhance internal and external customer relationships with generationally-savvy communication styles and approaches •Integrate Six Simple Strategies to help lead a multigenerational team

    Key Takeaways

    • 1.Understanding the core values of Traditionalists, Baby Boomers, Gen X, and Gen Y is crucial for workplace harmony.
    • 2.A generationally desirable workplace helps build stronger teams and improve customer relationships.
    • 3.As older generations retire, organizations must adapt to attract and retain younger talent.
    • 4.Generational issues are a vital component of workplace diversity for both managers and HR professionals.
    • 5.Leaders can apply strategies like tailored communication and reverse mentorship to bridge generational gaps.
    • 6.Adapting recognition and development programs to varied generational preferences improves motivation and retention.

    The Challenge of a Four-Generation Workplace

    Today's businesses face the unique challenge of integrating four distinct generations—Traditionalists, Baby Boomers, Gen X, and Gen Y—into a productive and cohesive workforce. In her book, "GENerate Performance," and this accompanying webinar, presenter Kim Huggins explores how these generational cohorts hold vastly different values and expectations regarding their jobs and careers. Managing these differences is a complex task, but essential for organizational success.

    The Business Imperative for Generational Understanding

    As Traditionalists and Baby Boomers continue to retire, the workforce is shrinking, making organizations increasingly dependent on both younger and older talent. Leaders must therefore understand the next generation of workers to ensure business continuity. Generational diversity is becoming a critical topic for managers and HR professionals, and the ability to leverage it provides a significant competitive advantage. Understanding these dynamics directly impacts employee engagement, innovation, and talent retention.

    Strategies for a Generationally-Aware Workplace

    Organizations can transform their workplace by understanding what each generation values most. This understanding allows for the creation of an environment that attracts and retains talent across all age groups, strengthens team cohesion, and improves both internal and external customer relationships.

    How Leaders Can Foster Engagement

    Leaders can immediately implement several strategies to better engage their diverse teams:

    • Tailor Communication: Adapt communication styles and channels to align with the preferences of different generations.
    • Customize Development: Offer training and career development opportunities that fit the varied learning styles and aspirations of each cohort.
    • Rethink Recognition: Design reward programs that are genuinely motivating to employees across different age groups.
    • Facilitate Mentorship: Establish programs that encourage knowledge transfer between generations, including reverse mentorship where younger employees guide senior colleagues.
    • Promote Inclusive Policies: Review and update HR policies to ensure they value and support the contributions of all generational groups.

    This session addresses the enduring challenge of managing a multigenerational workforce, emphasizing how understanding each generation's unique values can transform workplace dynamics. As organizations navigate the complexities of diverse age groups, the insights shared remain crucial for fostering collaboration, enhancing team performance, and driving business success.

    What you'll learn

    • How to identify and understand the core values and expectations of Traditionalists, Baby Boomers, Gen X, and Gen Y.
    • Strategies for creating a workplace environment that appeals to and retains employees from all generations.
    • Methods to strengthen team cohesion and improve internal and external customer relationships through generational understanding.
    • The business imperative of embracing generational diversity as an increasingly vital aspect of overall workplace diversity.

    Who this webinar is for

    • HR professionals seeking to enhance talent management and retention strategies.
    • Leaders and managers responsible for diverse teams and organizational performance.
    • Executives and strategists focused on long-term workforce planning and succession.
    • Anyone interested in fostering a more inclusive and productive workplace by leveraging generational differences.

    Why it matters now

    Even as new generations enter the workforce, the foundational principles of understanding generational motivations remain paramount. With ongoing demographic shifts and the retirement of older generations, attracting, developing, and retaining talent across all age groups is critical for organizational resilience and competitive advantage. The ability to bridge generational gaps directly impacts employee engagement, innovation, and overall business continuity.

    How leaders can apply this

    Leaders can immediately implement strategies to better engage their diverse teams. This includes:

    • Tailoring communication: Adapting communication styles and channels to resonate with different generational preferences.
    • Customizing development: Offering training and development opportunities that align with varied career aspirations and learning styles.
    • Rethinking recognition: Developing recognition and reward programs that genuinely motivate employees across different age groups.
    • Facilitating mentorship: Establishing programs that encourage knowledge transfer and reverse mentorship between generations.
    • Promoting inclusive policies: Reviewing HR policies and practices to ensure they support and value contributions from all generational cohorts.

    About this session

    Key takeaways

    Watching this webinar gives you grounded, practical perspective on Talent Management. Expect ideas you can use in leadership conversations, not abstract theory, drawn from Kim Huggins's direct experience.

    Who this is for

    CHROs, HR business partners, talent leaders, executive coaches, organizational development practitioners, and senior leaders who are responsible for resources inside their organization.

    Why it matters now

    Workforce expectations, hybrid work patterns, and AI-driven change keep raising the bar on culture and leadership. Sessions like this help leaders make smarter, more evidence-informed decisions about Talent Management.

    How to apply it

    Use the ideas here to challenge a current assumption on your team, design a single concrete experiment in the next 30 days, and bring one finding back to your leadership group for discussion.

    Frequently asked questions

    Best Practice Institute

    Best Practice Institute is the research organization behind Most Loved Workplace® certification, the SPARK Model, the Love of Workplace Index™ (LOWI™), and The Workplace Report.

    The Workplace Report

    The Workplace Report is BPI's original workplace culture research and editorial briefing series for CEOs, CHROs, people leaders, talent leaders, and employer-brand teams. It turns BPI's 25 years of research, Most Loved Workplace® certification data, SPARK findings, and current workforce signals into practical analysis leaders can use.

    The report format includes executive summaries, research-backed articles, company examples, methodology notes, and practical implications for retention, hiring, culture, leadership, and employee experience. New research and analysis is published on an ongoing editorial cadence at /workplace-report.