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    WebinarPositive Vision of the Future 2008 60 min

    Communicating Change

    Poor communication is always a major factor when organizational change falls short of the desired results. Communication is an extremely complex process and unfortunately, most organizations make it more complex rather than simpler in how they approach this challenge. This enlightening webinar clarifies what is required to ensure communication is engaging for everyone throughout a changing organization. We will develop a framework that clearly spells out what messages must be communicated and determine the requirements managers and leaders at all levels must fulfill in order to ensure the changes are successful.

    Presenter

    CE

    Chris Edgelow

    •Deepen your appreciation for the challenge of communicating change effectively. •Clarify the critical messages that must be communicated. •Explore the seven principles for communicating change effectively. •Outline a plan to improve your own role in communicating change.

    Key Takeaways

    • 1.Ineffective communication is a primary reason organizational change initiatives fail.
    • 2.Organizations often overcomplicate their communication strategies during periods of change.
    • 3.A clear framework can define essential messages and simplify communication for successful change.
    • 4.Leaders and managers at all levels have specific responsibilities as communicators during a transition.
    • 5.Inclusive communication strategies are essential to engage all stakeholders throughout the change process.
    • 6.Empowering managers as front-line communicators is critical for building buy-in.

    The Communication Challenge in Organizational Change

    Poor communication is consistently a major factor when organizational change initiatives fall short. The process is already complex, yet many organizations inadvertently make it even more challenging. This session with Chris Edgelow provides clarity and a practical approach to engaging everyone in a changing organization.

    A Framework for Simplicity and Success

    This webinar introduces a framework designed to simplify the intricate process of change communication. Rather than adding complexity, this model helps leaders identify and deliver the most crucial messages, ensuring clarity and fostering buy-in across the organization.

    Participants will learn:

    • A framework for simplifying complex communication during organizational change.
    • Key messages that must be conveyed to ensure clarity and buy-in.
    • The specific roles and responsibilities of leaders and managers.
    • Strategies for fostering inclusive communication that engages all stakeholders.
    • Techniques to avoid common pitfalls that lead to failed change initiatives.

    The Role of Leadership in Change Communication

    Effective communication is the foundation of successful organizational change. The webinar clearly outlines the requirements for managers and leaders at all levels, empowering them to be effective front-line communicators. Leaders can immediately apply the framework to structure their messages, tailor them to diverse audiences for inclusivity, and solicit feedback to adapt their strategies in real-time. By providing managers with the right tools and talking points, leaders can ensure the change is understood, accepted, and ultimately, successful.

    Organizational change often falters due to ineffective communication. This session, featuring insights from Chris Edgelow, delves into clarifying what's essential for engaging everyone during periods of transition. It outlines a practical framework designed to simplify the complex process of communicating change, ensuring messages resonate and leaders at all levels are equipped for success.

    What you'll learn

    • A framework for simplifying complex communication during organizational change.
    • Key messages that must be conveyed to ensure clarity and buy-in.
    • The specific roles and responsibilities of leaders and managers in change communication.
    • Strategies for fostering inclusive communication that engages all stakeholders.
    • Techniques to avoid common pitfalls that lead to failed change initiatives.

    Who this webinar is for

    • Leaders and managers at all levels responsible for driving or implementing change.
    • HR professionals, organizational development specialists, and change practitioners.
    • Individuals seeking to improve their skills in communicating complex information.
    • Teams struggling with employee engagement during times of transformation.

    Why it matters now

    Effective communication remains the bedrock of successful organizational change, especially in environments of constant disruption and evolving work models. Organizations that master communicating change are better positioned to maintain employee morale, foster psychological safety, and ensure continuity. Poor communication can lead to resistance, misunderstandings, and ultimately, project failure, making these principles as vital today as ever.

    How leaders can apply this

    Leaders can immediately implement the communication framework discussed to structure their change messages more clearly. Focus on identifying the core messages and tailor them to different audiences within the organization, considering different perspectives to build inclusivity. Empower managers to be front-line communicators by providing them with the necessary tools, talking points, and training. Regularly solicit feedback to adapt communication strategies in real-time and demonstrate transparency throughout the change process.

    About this session

    Key takeaways

    Watching this webinar gives you grounded, practical perspective on Inclusivity. Expect ideas you can use in leadership conversations, not abstract theory, drawn from Chris Edgelow's direct experience.

    Who this is for

    CHROs, HR business partners, talent leaders, executive coaches, organizational development practitioners, and senior leaders who are responsible for positive vision of the future inside their organization.

    Why it matters now

    Workforce expectations, hybrid work patterns, and AI-driven change keep raising the bar on culture and leadership. Sessions like this help leaders make smarter, more evidence-informed decisions about Inclusivity.

    How to apply it

    Use the ideas here to challenge a current assumption on your team, design a single concrete experiment in the next 30 days, and bring one finding back to your leadership group for discussion.

    Frequently asked questions

    Topics

    Inclusivity

    Best Practice Institute

    Best Practice Institute is the research organization behind Most Loved Workplace® certification, the SPARK Model, the Love of Workplace Index™ (LOWI™), and The Workplace Report.

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    The Workplace Report is BPI's original workplace culture research and editorial briefing series for CEOs, CHROs, people leaders, talent leaders, and employer-brand teams. It turns BPI's 25 years of research, Most Loved Workplace® certification data, SPARK findings, and current workforce signals into practical analysis leaders can use.

    The report format includes executive summaries, research-backed articles, company examples, methodology notes, and practical implications for retention, hiring, culture, leadership, and employee experience. New research and analysis is published on an ongoing editorial cadence at /workplace-report.