A plain-English, 12-step playbook for using MLW CertCheck to attract, convert, and hire better local candidates — without a giant HR team or marketing agency.
Your Step-by-Step Guide to Recruiting Local Talent with MLW CertCheck
Everything you need to do — explained simply — to start attracting better candidates to your open positions.
You're here because you need to hire people and it's hard. Whether you're a small office trying to find a front desk coordinator or a large company filling 50 roles, this guide walks you through exactly how to use CertCheck to make recruiting easier, faster, and more affordable. No technical skills required. If you can send an email, you can do this.
1. Log In to Your Dashboard
Why this matters for recruiting: Your dashboard is your central command center. You need to be logged in to manage your public employer brand and access your recruiting tools.
Exactly what to do:
- Go to
certcheck.mostlovedworkplace.com/loginin your web browser. - Log in with Google or your email and password.
- You'll land on your Dashboard — this is your home base for everything.
- If you don't have an account yet, simply ask whoever set up your company's CertCheck to send you a team invite.
What happens: You are now ready to access all the features that will make your job listings stand out to local talent.
Pro Tip: Bookmark your dashboard page in your web browser so you can get back to it in one single click.
Already Have Your Profile Set Up? Start Here
If your dashboard is live and your company profile is already filled out, skip the setup steps below and jump straight into the recruiting actions — generating articles, sharing your profile, posting jobs, and tracking results.
2. Make Sure Your Company Profile Looks Amazing
Why this matters for recruiting: This is the first thing candidates see when they research your company. A complete profile gets 3× more candidate engagement than an empty one.
Exactly what to do:
- From your Dashboard, click the Profile Editor tab.
- Go through each section and fill in what you can. Don't worry about being perfect — something is always better than nothing, and you can come back to improve it later.
- Company overview and tagline: A short sentence about what your business does.
- Your logo and cover photo: Upload images from your company's website.
- Why You'll Love It Here: 2–3 sentences about what makes your workplace special. (What do your current employees say they love about working here?)
- Benefits: List your actual benefits (health insurance, paid time off, flexible hours, free parking, etc.).
- Leadership Team: Add names, titles, and photos of key leaders so candidates know who they'll be working for.
- Employee Testimonials: Ask 2–3 employees for a short quote about why they enjoy working there.
- FAQ: Answer common candidate questions like "What is the dress code?", "Is there remote work?", or "Where do employees park?"
- To see what your profile looks like to candidates, visit
certcheck.mostlovedworkplace.com/companies/your-company-slug(your exact company URL was set up when your account was created).
What happens: Candidates who find you online see a professional, trustworthy, appealing presentation of your workplace — and are much more likely to apply.
Pro Tip: Ask a current employee, "What would you tell a friend about working here?" Their honest answer is usually the best content you can use.
3. Get Your Jobs Listed
Why this matters for recruiting: If your jobs aren't on CertCheck, they can't be distributed to job boards or shown to candidates browsing your certified profile.
Exactly what to do:
- From your Dashboard, click Profile Editor, then scroll down to the Jobs section.
- If your company already has a careers page on your website, your jobs may have been imported automatically. Check if they're listed.
- If your open jobs are missing, contact your CertCheck account manager — they can trigger a job import directly from your existing careers page.
What happens: Each job gets its own dedicated page with your certification badges displayed prominently. Once your jobs are on CertCheck, they are automatically distributed to Indeed, ZipRecruiter, Talent.com, Jooble, and Google Jobs. You literally don't need to do anything else.
Pro Tip: Make sure your job titles are clear and searchable. "Patient Care Coordinator" beats "Team Member III" — candidates search for real, recognizable job titles.
4. Share Your Profile Link Everywhere
Why this matters for recruiting: The more people who see your certified profile, the more qualified applicants you'll get.
Exactly what to do:
- Find your company profile link at
certcheck.mostlovedworkplace.com/companies/your-company-name. - Copy this link and paste it into:
- Every job posting you make (even if you post them on other local sites)
- Your email signature (see Step 8 for the branded version)
- Your company's main website
- Your LinkedIn company page's About section
- Your Google Business profile
- Any recruiting emails you send to candidates
What happens: When a candidate clicks this link, they immediately see your full employer brand — culture, testimonials, certification badges, and open jobs — all in one place. It's your ultimate proof page.
Pro Tip: When you email a candidate or respond to an application, include your profile link with a friendly note: "Learn more about what it's like to work here: [link]"
5. Generate Articles About Your Company
Why this matters for recruiting: Fresh content about your company shows up in Google searches and gives candidates more reasons to apply. Companies with active employer branding content get 50% more qualified applicants.
Exactly what to do:
- Go to your company's public profile page while logged in.
- Look for the Admin Tools section near the top of the page.
- Find Quick Actions and click Generate Article Now.
- Pick an article type from the list, or leave it on the default (it automatically picks the best topic for you).
- Wait about 30–60 seconds. Our AI writes a full, professional article about your company using your real profile data.
- The article appears on your profile page under Latest News & Stories.
- To set this on autopilot, go to Admin Tools → Content Strategy and toggle on Auto-generate monthly articles.
What happens: You effortlessly build a rich library of content that tells candidates exactly why they should want to work for you — without writing a word yourself.
Pro Tip: After an article is generated, read it to make sure everything looks accurate. You can edit any sentence from your Dashboard under the Articles tab.
6. Create Social Media Posts to Promote Your Jobs
Why this matters for recruiting: Most candidates spend time on LinkedIn, Facebook, and Instagram. Posting about your open roles (and flashing your certification) reaches passive candidates who aren't actively scrolling job boards.
Exactly what to do:
- From your company's profile page, find Admin Tools → Social Posts.
- Choose what you want to promote:
- Jobs — to promote your specific open positions
- Goals — to promote your company culture and employer brand
- General — for a mix of both
- Click Generate.
- You instantly get ready-made posts perfectly sized and formatted for LinkedIn, X/Twitter, Facebook, and Instagram.
- Each post has a Copy button. Click it, open your social media account, paste the text, and hit post.
What happens: You instantly have a professional, engaging social media presence dedicated to recruiting top talent.
Pro Tip: Try to post on LinkedIn at least once a week. Even just sharing your CertCheck profile link with a quick sentence about why you're hiring makes a huge difference.
7. Put Widgets on Your Website
Why this matters for recruiting: If you have a company website or careers page, these widgets instantly make it look professional, modern, and trustworthy to visiting candidates.
Exactly what to do:
- From your company's profile page, look for the Career Page Toolkit section (you need to be logged in as an admin to see this).
- Click the Widgets & Embeds tab.
- You'll see 7 widgets to choose from:
- Active Jobs Widget — shows your live job listings
- Employee Testimonials — rotating quotes from your team
- Culture Scorecard — your SPARK culture scores in a visual chart
- Why Employees Love Us Stats — bold numbers showing employee satisfaction
- Industry Benchmark — how you compare to other companies in your field
- Regional Benchmark — how you compare to nearby companies
- Profile Summary — a mini version of your full profile
- For the ones you like, click Copy Embed Code.
- Send that code to whoever manages your website and ask them to paste it onto your careers page or About Us page.
What happens: Your existing website gets an instant upgrade with live, automatically updating recruiting tools.
Pro Tip: At a minimum, add the Active Jobs Widget and the Testimonials Widget. These two have the biggest impact on getting candidates to apply.
8. Add the Certification Badge to Your Email Signature
Why this matters for recruiting: Every email your team sends is a recruiting opportunity. A certification badge in your signature quietly tells every person you communicate with that you're a certified employer of choice.
Exactly what to do:
- From the Career Page Toolkit, click the Email tab.
- You'll see a pre-made email signature badge complete with your company name and Most Loved Workplace® branding.
- Click Copy to grab the code.
- Paste it into your email signature settings:
- Gmail: Settings (gear icon) → See all settings → Signature → paste it in.
- Outlook: File → Options → Mail → Signatures → paste it in.
- Ask every team member to do the same.
What happens: Every email your company sends becomes a mini recruiting advertisement.
Pro Tip: This is the single easiest thing you can do today. It takes less than 2 minutes and works for you 24/7.
9. Print Your QR Code for In-Person Recruiting
Why this matters for recruiting: Whether it's career fairs, community events, office reception areas, break rooms, or business cards — anywhere candidates might be in person, a QR code gives them instant access to your profile on their phone.
Exactly what to do:
- From the Career Page Toolkit, click the Marketing & Social tab.
- Scroll down to find the QR Code section.
- Click Download to save the QR code as an image file.
- Print it out and put it:
- On a flyer at your front desk or waiting room
- On the back of your business cards
- On a banner at local job fairs or community events
- In your break room (so current employees can easily share it with friends)
- On any printed recruiting materials you hand out
What happens: When someone scans the QR code with their phone's camera, they're taken directly to your certified company profile.
Pro Tip: Employee referrals are the #1 source of quality hires. Print the QR code and pin it in your break room with a fun note: "Know someone who'd love working here? Have them scan this."
10. Use Your Benchmarking Data When Talking to Candidates
Why this matters for recruiting: Candidates want to know you're better than their other options. Real data proves it.
Exactly what to do:
- From your Dashboard, click the Benchmarks tab.
- Here you'll see exactly how your company's employee love metrics compare to:
- National industry averages
- Other companies in your local area
- Take those numbers and use them out loud — in:
- Interviews: "Our employee satisfaction is 15% above the industry average."
- Job postings: "Rated above average in all 5 culture pillars."
- Offer letters: Include a link to your profile with your scores to seal the deal.
- Recruiting conversations: "We are the only certified Most Loved Workplace® in our area."
What happens: You stop telling candidates you're a good employer and start proving it with hard facts.
Pro Tip: If a candidate is also considering a job offer from your competitor down the street, pull up your benchmark comparison and show them the data. Certification is proof, not a claim.
11. Track What's Working
Why this matters for recruiting: You need to know which jobs are getting attention and which ones aren't, so you can adjust your strategy and fill roles faster.
Exactly what to do:
- From your Dashboard, click the Job Analytics tab. You'll see:
- How many people viewed each job listing
- How many clicked to express interest
- Which jobs are performing well and which might need a boost
- From your Dashboard, click the Candidate Leads tab. You'll see a list of candidates who filled out an interest form on your job pages.
- Follow up with these candidates right away — they've already raised their hand.
What happens: You stop guessing about your recruiting pipeline and start knowing exactly where your candidates are coming from.
Pro Tip: If a job isn't getting views, generate a Job Spotlight article just for it. (Admin Tools → Content Strategy → Job-Specific Content → + Article next to the job.) This creates targeted content that drives fresh traffic to that specific role.
12. Keep It Fresh — The 15-Minute Monthly Routine
Why this matters for recruiting: A stale profile tells candidates you don't care. A fresh, active profile tells them this is a company deeply invested in its people.
Exactly what to do: Once a month, sit down with a cup of coffee and spend 15 minutes:
- Check your jobs — Are they current? Remove filled positions, add new ones.
- Check your articles — Has a new one been auto-generated? Read it and approve it.
- Generate 1–2 social posts — Quickly generate and share them on LinkedIn or Facebook.
- Glance at Job Analytics — Do any hard-to-fill jobs need a boost?
- Ask for a testimonial — Tap a team member for a fresh quote and add it to your profile.
What happens: 15 minutes a month ensures your employer brand is always working hard for you.
Pro Tip: Set a recurring calendar reminder for the first Monday of each month: "15-min CertCheck checkup." You'll never forget.
You've Got This
Recruiting doesn't have to be complicated or expensive. You don't need a giant HR department or an expensive marketing agency. You just need proof that people love working at your company — and the tools to show that proof to every candidate who's looking.
That's exactly what CertCheck gives you.
Start with Steps 1–4 today. They take less than an hour combined. By tomorrow, candidates in your area will be finding your certified profile, seeing your open jobs, and reading real testimonials from your employees.
If you get stuck on any step, reach out to your CertCheck account manager — they're here to help.
"Your next hire is out there right now, searching for a workplace they can love. Make sure they find you."