Back to Archive

    How to Use MLW Visipage to Find and Hire Local Talent

    By Louis Carter

    Share

    A plain-English, 10-step playbook for using MLW Visipage to build a permanent, AI-searchable employer presence that attracts local candidates around the clock — no technical skills required.

    How to Use MLW Visipage to Find and Hire Local Talent

    A simple, step-by-step guide for any business owner or hiring manager.

    Before You Start: What You'll Need

    1. Just 30–45 minutes of your time.
    2. Your exact company name.
    3. A list of the positions you need to fill. Even just the job titles will work.
    4. (Optional but helpful) Your office address, basic benefits info, and a few reasons why someone would want to work for you. Don't worry if you're not sure — we'll help you figure this out.
    5. That's it. You need zero technical skills for this.

    What You're About to Build (The Big Picture)

    Here's exactly what you'll have at the end of this short process:

    1. A professional company page. This page shows up when people search Google for jobs in your area.
    2. Articles about each of your open jobs. These rank in Google, Bing, and when people ask ChatGPT or other AI tools about careers near them.
    3. A simple form. Interested candidates can use it to contact you directly. No Indeed, no middleman.
    4. Social media posts. Fully written and ready for you to copy and paste onto LinkedIn, Facebook, and X.
    5. Email templates. Send these to local colleges and training programs to find fresh talent.
    6. Automatic search engine submission. Everything goes to the search engines right away so it starts working for you immediately.

    Instead of posting a job listing that disappears when you stop paying, you're creating a permanent online presence that attracts talent to YOU — 24 hours a day, 7 days a week.

    Step 1: Create Your Company Profile

    1. Where to go: Open your browser and go to visipage.ai (the homepage).
    2. What you'll see: A friendly chat screen. Our AI agent will greet you.
    3. What to do: Type your company name into the chat box. For example, "Active Health" or "Sunrise Family Dental" or "Marco's Italian Kitchen". Press Enter.
    4. What happens next: The AI searches the public internet for information about your company and starts building your profile automatically. You'll see a progress screen showing exactly what it's doing — searching web data, structuring information, adding location details.
    5. How long it takes: About 15–30 seconds.
    6. What you'll get: A full company profile with description, location, industry, and leadership info (if that's public).

    Pro tip: Is some information wrong or missing? Don't worry — you can edit anything. Just tell the chat: "Change the description to say we're a family-owned clinic" or "Add that we're located at 123 Main Street." The AI fixes it instantly.

    Already Have Your Profile Set Up? Start Here

    If your company profile is live and looking good, skip the setup steps above and jump straight into the recruiting actions — adding positions, letting the AI write your job articles, publishing, and distribution.

    Step 2: Add Your Open Positions

    1. Where to go: You'll already be on your company profile page after Step 1. (If you ever need to get back, go to visipage.ai/dashboard.)
    2. What to do: Tell the AI agent in the chat what positions you're hiring for. Be as specific as you can. Examples:
      • "We are hiring a Licensed Massage Therapist, a Front Desk Coordinator, and a Physical Therapy Aide."
      • "We need a line cook, a server, and a bartender for our Palm Beach Gardens location."
      • "We are looking for a paralegal with 2+ years of experience."

    What to include for each role (if you have it):

    1. The exact job title.
    2. The department, if that matters for your business.
    3. The location. This is super important for local hiring.
    4. What makes the role special or different.
    5. Benefits you offer — health insurance, PTO, flexible schedules, tuition reimbursement.

    Why this matters: The more details you give, the better the AI can write articles that attract the right candidates. "Licensed Massage Therapist" is good. "Licensed Massage Therapist at a growing wellness practice in North Palm Beach with flexible scheduling and mentorship from experienced practitioners" is much better.

    Step 3: Let the AI Create Your Job Articles

    What this is: For each position you listed, Visipage creates a full article. Not a boring 3-line job listing — a real article that explains why someone would love this role at your company.

    1. Where it happens: From your dashboard at visipage.ai/dashboard.
    2. What to do: Articles are usually generated automatically. You can also click the Knowledge Articles section of your dashboard to view and manage them.
    3. What these articles include:
      • A compelling description of the role
      • What a typical day looks like
      • Benefits and perks
      • Your company culture
      • Location details (key for local search — when someone searches "massage therapist jobs near me" in your town, your article can show up)
      • A Frequently Asked Questions section answering common candidate questions
    4. IMPORTANT — READ THESE ARTICLES. Take 5 minutes to read through each one. If something sounds wrong, tell the chat to fix it: "Make the description more friendly" or "We actually offer $22–$28 an hour, not what's listed." The AI will update it instantly.

    Step 4: Publish Your Profile and Articles

    Why this matters: Nothing is visible to the public until you publish. This is your safety net — you can review and edit everything before it goes live.

    1. Where to go: Your dashboard.
    2. What to do: Look for the Publish button. Or use the Autopilot feature — the big Optimize Everything button on your dashboard. Clicking this publishes your profile, submits everything to Google, Bing, and other search engines, and makes your content visible to AI tools like ChatGPT.
    3. What happens: Your profile goes live at a web address like visipage.ai/profile/your-company-name. Search engines will typically pick it up within a few days.

    Step 5: Distribute Your Content (This Is Where the Magic Happens)

    What this means in plain English: We take your job articles and post them across 15+ well-known websites all over the internet. Why? Because when someone asks Google or ChatGPT about jobs in your area, the AI looks at how many trusted places mention your company. More mentions = higher rankings. Higher rankings = more candidates find you.

    1. Where to go: Open your dashboard. Look for the distribution or amplify features.
    2. What to do: Click Amplify or use the Autopilot to distribute everything automatically.
    3. What happens behind the scenes:
      • Your articles get posted to platforms like Medium, LinkedIn, WordPress, and others.
      • Each posting links directly back to your profile where candidates can apply.
      • Search engines see your company mentioned across many trusted websites and rank you higher.
      • AI tools like ChatGPT see the same signals and are more likely to recommend you.

    You don't need to do anything else for this step. It's entirely automatic.

    Step 6: Post on Social Media (5 Minutes)

    What you get: For each job article, Visipage generates ready-made social media posts perfect for LinkedIn, Facebook, and X (formerly Twitter).

    1. Where to find them: In your dashboard, associated with each article, or via the social post features.
    2. What to do:
      • Open the social post for LinkedIn.
      • Copy the text.
      • Open LinkedIn in a new tab.
      • Paste the text and post it.
      • Repeat for Facebook and X.

    Why this works better than what you've been doing: These are not generic "WE ARE HIRING" posts. They are written as stories about your workplace — what it's like to work there, why someone would want to join your team. People engage with stories, not boring job listings.

    Pro tips for maximum impact:

    • Post on LinkedIn Tuesday–Thursday mornings for the best visibility.
    • On Facebook, post in the evening when local people are scrolling.
    • Ask your current employees to like and share — this multiplies your reach for free.

    Step 7: Reach Out to Local Schools and Programs (10 Minutes)

    What you get: Pre-written email templates, customized for your company and your open roles, ready to send to local colleges, training programs, and professional associations.

    Why this is powerful: You are connecting with candidates BEFORE they start looking on Indeed. Think of a nursing student about to graduate, a massage therapy student finishing their certification, or a culinary student entering the job market. You reach them first.

    What to do:

    • Review the outreach templates Visipage generated for you.
    • Find the career services email for your local colleges. (Quick Google search for "[school name] career services email".)
    • Copy the template. Paste it into your email. Customize the greeting.
    • Click Send.

    Real examples of schools to contact (depending on your industry):

    • Healthcare: Keiser University, Palm Beach State College, or local nursing programs.
    • Hospitality: Local culinary schools or hospitality management programs.
    • Legal: Paralegal certificate programs at nearby community colleges.
    • Trade: Local technical schools or apprenticeship programs.

    Step 8: Watch Candidates Come to You

    What to expect: Your company profile has a built-in Candidate Interest Form. When someone finds your profile (through Google, AI search, social posts, or a school email), they can express interest in 30 seconds. They just leave their name, email, phone, and which role they want.

    1. Where to check: You'll get a notification when someone submits interest. You can also check your analytics dashboard.
    2. What to do with submissions: Follow up within 24 hours. Send a quick email or make a call. Say: "Hi [name], thanks for your interest in the [role] position at [company]. We'd love to chat. Are you available for a 15-minute call this week?"

    Speed matters: The first employer to respond usually wins the candidate. Don't sit on submissions.

    Step 9: The Secret Weapon — AI Search Visibility

    What this means (and why you should care): Right now, more and more people — especially younger job seekers — are asking AI tools for career advice:

    • "Hey ChatGPT, where should I work as a massage therapist in Palm Beach County?"
    • "Perplexity, what are the best restaurants to work at in Jupiter, Florida?"
    • "Google, what healthcare practices are hiring near me?"

    If your company is not structured for AI search, these tools literally cannot recommend you. You are invisible.

    What Visipage does: We structure your company information in exactly the format AI tools need. Your FAQ section, your job articles, your location data, and your employee benefits are all formatted perfectly. So when AI tools answer questions about jobs in your area, your company shows up in the answer.

    This is the thing no job board does. Indeed does not optimize your listing for ChatGPT. ZipRecruiter does not make Perplexity recommend you. This is a completely new channel for finding talent, and right now, almost nobody is using it. That's your competitive advantage.

    Step 10: Keep It Fresh (5 Minutes Per Week)

    The beauty of Visipage: Unlike a job board listing that you have to re-post every 30 days, your Visipage profile keeps working. But a little maintenance goes a long way.

    Weekly 5-minute checklist:

    1. Check for any new candidate submissions.
    2. Respond to any pending inquiries.
    3. If you have a new opening, tell the chat: "Add a new position: Dental Hygienist, full-time."
    4. Share one of your articles on social media again. Try a different platform this time.

    Monthly 15-minute checklist:

    1. Review your profile. Does the description still sound right?
    2. Update benefits if anything changed.
    3. Check your AI visibility score on the dashboard.
    4. Send an outreach email to one new school or professional group.

    How to Make This Part of Your Regular Hiring Process

    When a position opens up, follow this routine:

    1. Go to your Visipage dashboard. (2 minutes)
    2. Tell the chat about the new role. (2 minutes)
    3. Let it generate the article automatically. (1 minute)
    4. Review the article. (3 minutes)
    5. Click Amplify to distribute it. (1 click)
    6. Copy and paste the social posts. (5 minutes)
    7. Send school outreach emails if it's a new role type. (5 minutes)

    Total time: about 15 minutes. Compare that to spending $500 on Indeed and waiting 3 weeks.

    Common Questions

    "I'm not a tech person. Can I really do this?" Yes. If you can type your company name and read what the AI creates for you, you can do this. The AI does the hard part.

    "How much does this cost compared to Indeed or a recruiter?" A fraction of the cost. No per-click charges. No 15% salary fees. Your content keeps working for you indefinitely. You're not renting ad space that disappears.

    "How long until I start seeing candidates?" Typically within 1–2 weeks. It takes a little time for your content to get indexed by search engines and distributed across the web. Social media and school outreach can bring candidates even faster.

    "What if the AI writes something wrong about my company?" You can edit anything, anytime. Just tell the chat what to change. You are always in control.

    "Do I need to cancel my Indeed account?" Not necessarily. You can run both. But many customers find they can reduce or eliminate their job board spending within a month — your Visipage presence starts generating inbound candidates very quickly.

    "What if I hire for the same roles repeatedly, like at a restaurant?" This is the perfect use case. Your job articles stay live and keep attracting candidates. When someone applies, you already have a pipeline. No need to re-post every time a position opens.

    "Can my office manager handle this for me?" Absolutely. In fact, that's what many practices do. Show them this guide and they'll be up and running in 30 minutes.

    Your First 30 Days: A Simple Game Plan

    Day 1 (30–45 minutes):

    1. Create your profile.
    2. Add your positions.
    3. Review your articles.
    4. Publish and distribute.
    5. Post on social media.
    6. Send 2–3 school outreach emails.

    Week 1:

    1. Check for candidate submissions daily.
    2. Share articles on social media 2 more times.

    Week 2:

    1. Follow up with any candidates.
    2. Send outreach to 2 more schools or professional groups.
    3. Check your dashboard analytics.

    Week 3:

    1. Review which articles are getting the most views.
    2. Ask the AI to create one more article about your company culture or "why work here."

    Week 4:

    1. Review your results. How many candidates contacted you? What channels did they come from?
    2. Adjust and repeat.

    Need Help?

    If you get stuck at any point, the AI chat is always there. Just type your question. Examples:

    • "How do I add a new job?"
    • "Can you rewrite my company description?"
    • "Show me how my profile looks."
    • "What should I do next?"

    The AI is your personal recruiting assistant. Use it.

    Frequently asked questions

    Share this articleLinkedInXFacebookRedditWhatsAppEmail

    Best Practice Institute

    Best Practice Institute is the research organization behind Most Loved Workplace® certification, the SPARK Model, the Love of Workplace Index™ (LOWI™), and The Workplace Report.

    The Workplace Report

    The Workplace Report is BPI's original workplace culture research and editorial briefing series for CEOs, CHROs, people leaders, talent leaders, and employer-brand teams. It turns BPI's 25 years of research, Most Loved Workplace® certification data, SPARK findings, and current workforce signals into practical analysis leaders can use.

    The report format includes executive summaries, research-backed articles, company examples, methodology notes, and practical implications for retention, hiring, culture, leadership, and employee experience. New research and analysis is published on an ongoing editorial cadence at /workplace-report.