Most Loved Workplaces® Certification
See if your company qualifies for
Most Loved Workplaces® Certification.
A 15-minute call with our Workplace Certification Specialist. No application, no commitment — we'll tell you straight if it's a fit and what it would take.
Trusted by 1,800+ companies covering 2.8M employees · 92% of candidates apply because of MLW
01 — Qualify
CertCheck
02 — Measure
MLW Certification
03 — Narrate
Workplace Report
04 — Manage
Company Hub
05 — Distribute
VisiPage
Who it's for
Built for the people who own culture, hiring, and brand.
CHROs, Heads of Talent Acquisition, Heads of Employer Brand, and Internal Comms / PR all use the same platform — for different jobs.
CHRO
Prove culture ROI to the board and defend headcount and comp asks with external recognition that holds up to scrutiny.
Head of Talent Acquisition
Lower cost-per-hire, lift offer-accept rate, and win candidates who are also looking at larger employers.
Head of Employer Brand
Own the narrative across Google, ChatGPT, Perplexity, Gemini, and Claude — not just your careers site.
Internal Comms / PR
Turn certification and Top 100 placement into a 12-month content engine — without making it all up from scratch.
92%
of employees at Most Loved Workplaces® say they'd apply again
2.8M
employees represented across 1,800+ certified companies
4×
more likely to be cited in AI search after VisiPage activation
7 days
to a board-ready Workplace Report — not 7 months
01 — Qualify
CertCheck
Qualify.
An AI eligibility scanner. A company enters its name, our agent reads the public signals, and they get a report of which of the 30+ Most Loved Workplace® certifications they already qualify for — plus how to use them.
- Scans 30+ certifications in seconds
- 1,200+ companies assessed to date
- Lead-capture funnel into MLW Certification
Explore CertCheck
02 — Measure
MLW Certification
Measure.
The validated assessment engine. Companies take the LOWI® survey, get scored on the SPARK framework, and earn the Most Loved Workplace® badge that powers every Top 100 list BPI publishes.
- LOWI® survey + SPARK scoring
- Used by 1,800+ companies covering 2.8M employees
- The methodology behind the Top 100 Global and America's lists
Explore MLW Certification
03 — Narrate
Workplace Report
Narrate.
AI-written, evidence-grounded reports that turn certification data into a publishable narrative — pillar articles, badge stories, and editorial coverage that holds up to scrutiny because the numbers come verbatim from the MLW stat library.
- Cites verified MLW stats — never invented
- Pillar + topic articles tuned to your industry
- Silver and Gold tiers get the full polish pass
Explore Workplace Report
04 — Manage
Company Hub
Manage.
The employer console where a certified company manages every narrative asset in one place — Workplace Report, Monthly Spotlights, Resources, Profile, Team, and Activity — so culture proof actually compounds instead of getting lost in inboxes.
- Unified dashboard for pillar articles, spotlights, resources
- Role-based team access for HR + comms + talent
- Activity log so nothing falls between owners
Explore Company Hub
05 — Distribute
VisiPage
Distribute.
An autonomous AI Visibility Agent. Eight automated steps — publish profile, generate authority content, target ChatGPT/Perplexity/Grok/Gemini/Claude, submit via IndexNow, build authority links, verify visibility — so your story is the one AI search returns. Fed by your certification, Workplace Report, and Top 100 placement.
- Autonomous agent — runs the 8 steps for you
- Targets every major AI engine, not just Google
- Cross-linked into the BPI knowledge graph
Explore VisiPage
How they work together
One platform, three real workflows.
A company that doesn't know where to start
Runs CertCheck to see which certifications they already qualify for. The eligibility report names the gap, the MLW Certification flow closes it, and a Workplace Report turns the resulting score into something they can actually publish.
A newly certified Top 100 winner
MLW Certification produces the badge. Workplace Report writes the pillar article. Company Hub keeps the badge, the article, monthly spotlights, and team access organized. VisiPage syndicates the whole thing so AI search finds them first.
A candidate doing due diligence
Finds the company in an AI search result (VisiPage), reads the Workplace Report behind the badge, sees the Most Loved Workplace® certification underneath, and walks away with no black box and nothing to second-guess.
Also from Best Practice Institute
Adjacent tools that share the same DNA.
See the Platform applied to your company.
A 20-minute walkthrough with our Workplace Certification Specialist. We'll tailor it to your role — culture ROI for CHROs, cost-per-hire for Talent, AI search visibility for Employer Brand, a 12-month content engine for Comms.