RATP Dev USA centers frontline engagement with structured practices. The company tackles the realities of dispersed driver schedules with focus groups, spot surveys, and Blink—a mobile hub for policies, payroll, safety bulletins, shout-outs, and surveys that boosted participation through challenges. They rolled out values—united, caring, daring, effective, and safe—and began grading managers on how they live them, supported by a new leadership model. Executives led in-person roadshows with an engagement playbook and full-day training that connected engagement to safety, turnover, and financial results. Participation in their latest companywide survey climbed from 35% to about 67–68%, with 70% engagement.