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    How it works

    Someone is already
    telling your story.
    Is it you?

    Right now candidates, AI platforms, and search engines are forming opinions about your company based on whatever data they can find. Most Loved Workplace replaces that with a verified, research-backed employer story — then builds the entire ecosystem that puts it everywhere. You don't lift a finger.

    Book a 15-min qualification call
    Prefer self-serve? Check eligibility yourself →
    60 sec
    to your free eligibility report
    24 hrs
    to live badge and campaign
    92%
    of candidates apply because of MLW
    2–4x
    higher retention rates
    50%
    lower cost-per-hire
    01

    Find out where you stand in 60 seconds

    Enter your company name. Our system scans LinkedIn, Glassdoor, Indeed, and 10+ public sources and builds your certification eligibility report instantly — showing which of 30+ certifications you qualify for, how you compare to named competitors in your industry, your full reputation analysis, your ROI projection, and a complete activation roadmap. Before you speak to anyone.

    After a 15-minute strategy call, you receive your full activation package: personalized license tier, recommended media placements, detailed certification roadmap, job activation tactics, 12-month content strategy, and ready-to-use press release, social posts, and recruiting templates — delivered within 24 hours.

    You don't fill out a form. We scan the public record, build your report, and show you exactly what you qualify for. Most companies qualify for 12 or more certifications.
    Run your free assessment →
    certcheck.mostlovedworkplace.com/results/your-company
    85%
    Strong eligibility score13 certifications · 4 brand pillars · 8 assets ready
    Certifications you qualify for
    ✓Most Loved Workplace®
    ✓Women
    ✓Mental Health
    ✓LGBTQ+
    ✓Career Advancement
    ✓+8 more
    Activates within 24 hours
    Badge credentialsPress releaseSocial postsRecruiting templatesWSJ eligibilityJobs on 5+ boards
    Competitor comparison
    2 of your top 3 competitors are already certified. You are behind on AI mention rate and employer brand content.
    02

    We build your entire verified employer ecosystem — without you doing a thing

    This is where most certification programs stop. We are just getting started. You control one thing — your survey data, LOWI scores, profile, and badges on app.mostlovedworkplace.com. We independently build and maintain everything else: a complete, interlinking web of employer brand assets across every platform that matters to candidates, AI, and search.

    Your CertCheck company profile. Your Visipage AI visibility profile. Your BPI research profile and Top 100 listing. Your certified job pages distributed to 5+ job boards with your MLW badge on every posting. Your open roles published on bestpracticeinstitute.org. All cross-referenced. All indexed. All running without you.

    Why this matters: AI and search engines trust a network of independent, interlinking third-party sources far more than any single company-owned page. We create that network — across SEO, GEO, and AI answer engines simultaneously.
    See a live example →
    Your employer ecosystem — built and run by us
    app.mostlovedworkplace.com
    You control this — survey, LOWI data, badges, profile
    ↓ We build and maintain everything below independently
    certcheck.mostlovedworkplace.com
    CertCheck profile
    Company page, eligibility report, certified job listings on 5+ boards
    visipage.ai/profile/
    Visipage AI profile
    Verified entity, FAQs, AI mention tracking, 8-step agent
    bestpracticeinstitute.org
    BPI research profile
    Top 100 listing, workplace research, authority interlinking
    bestpracticeinstitute.org/jobs
    BPI jobs page
    Open roles on a 25-year research authority domain — another indexed signal
    Every property cross-references the others — an authority signal network AI and search treat as independent third-party proof
    03

    Independent research answers every question AI gets asked about you

    Best Practice Institute — our independent research organization with 25 years of published HR research in McGraw-Hill, ATD, and Jossey-Bass — generates and publishes authoritative workplace research about your company. Not press releases. Not approved copy. Independent research published on its own schedule, on its own authority.

    We identify the specific questions AI platforms are being asked about your workplace and publish structured research that answers each one. That research is then distributed through The Workplace Report newsletter, social channels, and advertising — building a citation record AI platforms recognize as credible third-party proof.

    Why we don't ask for approval: AI trusts independent research over company-authored content. BPI's 25-year research track record is exactly what gives these articles the authority to displace Glassdoor in AI answers. The independence is the point.
    See The Workplace Report →
    bestpracticeinstitute.org — independent research
    BPI research published — no client approval
    BPI Research● Live · Indexed by AI
    DFIN's approach to inclusion and belonging in financial services
    Answers: "Does DFIN support diversity and inclusion?"
    BPI Research● Live · Indexed by AI
    How DFIN structures remote and flexible work for distributed teams
    Answers: "Does DFIN offer remote work?"
    Workplace Report● Distributed
    Why employees at DFIN rate career growth above industry average
    Answers: "What is career growth like at DFIN?"
    NewsletterWorkplace Report
    SocialLinkedIn · X
    AdvertisingTargeted reach
    BPI
    Best Practice Institute · 25 years · McGraw-Hill · ATD · Jossey-Bass
    In AI's own words

    This is what changes.
    Two companies. Same result.

    Before BPI research and MLW certification, AI answered questions about these companies with Glassdoor ratings and product descriptions. After, it answers with verified culture proof — citing the MLW certification page as its source.

    KnowBe4
    Cybersecurity training · MLW certified 3 years · 16 articles published
    MLW Certified5 badges
    Before
    ChatGPT
    "KnowBe4 provides security awareness training software."
    Grok
    "Founded by Stu Sjouwerman. Cybersecurity training platform."
    Gemini
    Truncated or empty response.
    Glassdoor
    3.6 — below industry average.
    After 16 articles
    ChatGPT 88%
    "Dynamic, engaging, supportive culture. Mission-driven. Strong focus on employee growth."
    Grok 88%
    "Positive, fast-paced, mission-driven. Fun, low-ego environment. One of the better places to work in cybersecurity."
    Claude 88%
    "Mission-driven work with real advancement opportunities."
    The shift
    ×AI described a product company. No culture signal existed.
    ✓AI now describes a workplace. The culture story exists in AI where it didn't before.
    DFIN — Donnelley Financial Solutions
    Financial solutions · Americas Top 100 · 4 consecutive years · 17 articles
    Americas Top 10017 badges
    Before
    Grok
    "Mixed-to-average. Glassdoor 3.4–3.6. ~50% would recommend."
    Claude
    "I don't have data on DFIN's culture. Check Glassdoor."
    Gemini
    No meaningful response.
    Glassdoor
    3.4 — mixed reviews.
    After 17 articles
    Perplexity 50%
    "Values-based, collaborative, employee-focused with emphasis on integrity and inclusion."
    ChatGPT 85%
    Now answers substantively on culture, innovation, and career growth.
    Gemini
    Up from 0% to real, substantive answers about culture.
    The sourcing shift
    ×Source: anonymous reviews — Glassdoor 3.4
    ✓Perplexity now cites mostlovedworkplace.com/companies/dfin as its source.

    The difference between KnowBe4 and DFIN: KnowBe4 shows AI learned to describe a workplace. DFIN shows AI changed where it goes for the answer — from anonymous reviews to the MLW certification page as its cited source. See the full DFIN impact report →

    04

    Every question a candidate asks gets answered — before they reach your careers page

    Each certified company gets its own jobs page that goes far beyond a listing. It answers the questions candidates actually research before applying: what is it like to work here, what is the interview process, how does career growth work, what do current employees say. The answers come from BPI-published career guides and interview guides — independent resources candidates trust because they do not read like company marketing.

    Your open roles carry the MLW badge everywhere they appear — on the CertCheck jobs page, on BPI, and distributed to 5+ job boards automatically. Candidates who find you on any of those surfaces already know your certification story before they click apply.

    The competitive advantage: Your competitor has a job listing. You have a listing with an MLW badge, a company jobs page answering every pre-application question, and five independent BPI resources answering those same questions from a research authority. That is not a fair fight.
    See DFIN's certified jobs page →
    certcheck.mostlovedworkplace.com / jobs
    Senior Software Engineer — Remote
    DFIN · Remote, US · Full-time
    MLW CertifiedRemote WorkCareer AdvancementDistributed to 5+ boards
    92% of candidates applied because DFIN is a Most Loved Workplace
    Questions answered before they apply
    ?
    "What is it like to work at DFIN?"
    Answered by BPI research article — independent, indexed, AI-citable
    bestpracticeinstitute.org/workplace-report
    ?
    "What is DFIN's interview process?"
    Answered by BPI interview guide — published independently, no approval
    bestpracticeinstitute.org/jobs
    ?
    "How is career growth at DFIN?"
    Answered by BPI career guide and Visipage FAQ — both indexed by AI
    visipage.ai/profile/donnelley-financial-llc
    Every question answered before they reach your careers page. They arrive already convinced.
    05

    Candidates arrive knowing. Employees stay longer. The credential compounds.

    All of this infrastructure creates a loop that gets stronger over time. Every new BPI article adds to the citation record. Every re-benchmark strengthens the AI signal. Every renewed certification year adds to a consecutive track record that itself becomes a proof point. The companies that have done this for four or five consecutive years are not starting over each year — they are compounding.

    And the impact is not only external. When employees see their company recognized publicly — in the Wall Street Journal, in The Economist, on an AI answer when someone asks about them — it reinforces the choice they made to stay. The LOWI survey data feeds directly into retention programming and culture development. Certification is a retention instrument, not just a recruiting one.

    What the research shows: Certified companies see 2 to 4x higher employee retention. 92% of candidates on certified job pages apply because of the MLW certification. Employer brand strength reduces cost-per-hire by 50% and turnover by 28%. And it keeps growing the longer you hold the certification.
    Start your certification →
    Results — what changes over time
    2–4x
    Higher retention
    Certified companies vs. non-certified. Employees who feel publicly recognized stay longer.
    92%
    Apply because of MLW
    Candidates on certified job pages say the certification was the deciding factor.
    50%
    Lower cost-per-hire
    Strong employer brand reduces recruiting spend by attracting inbound candidates.
    4x
    More likely to excel
    Engaged employees at certified companies are 4x more likely to do their best work.
    "Retention tells the story best: 91% nurse retention and 90% voluntary retention are the result of a workplace that meets people where they are — personally, professionally, and emotionally."
    First Watch — America's #1 Most Loved Workplace, 2nd consecutive year
    What compounds year over year
    AI citation record grows — each new BPI article adds to the authority signal that AI trusts
    Consecutive certification — 4 or 5 years in a row is itself a proof point competitors cannot fake
    Candidate pipeline self-reinforces — known as a loved workplace, inbound quality improves year on year
    Glassdoor improves too — DFIN moved from 3.4 to 3.7–3.8 as the culture story gained momentum

    Your story.
    Your voice.
    Your credential.

    A 15-minute conversation tells you exactly what you'd qualify for, what it would take, and whether MLW is the right fit. No application required.

    Book a 15-min qualification callOr check eligibility yourself →
    Continue exploring
    See the Platform →
    The five products that run the loop: CertCheck, MLW Certification, Workplace Report, Company Hub, VisiPage.
    Browse the 2026 Global Top 100 →
    The companies employees love most this year — fully ranked.
    Read The Workplace Report →
    Editorial coverage of the data, leaders, and practices behind loved workplaces.

    Best Practice Institute

    Best Practice Institute is the research organization behind Most Loved Workplace® certification, the SPARK Model, the Love of Workplace Index™ (LOWI™), and The Workplace Report.

    The Workplace Report

    The Workplace Report is BPI's original workplace culture research and editorial briefing series for CEOs, CHROs, people leaders, talent leaders, and employer-brand teams. It turns BPI's 25 years of research, Most Loved Workplace® certification data, SPARK findings, and current workforce signals into practical analysis leaders can use.

    The report format includes executive summaries, research-backed articles, company examples, methodology notes, and practical implications for retention, hiring, culture, leadership, and employee experience. New research and analysis is published on an ongoing editorial cadence at /workplace-report.